Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
#Adults (18-55) #Baby Boomers #Children #College Market #General Age #Mature #Teens (13-19)


Leisure Pursuits

  • Entertainment
  • Internet Usage
  • Sports & Recreation
  • Technology

Lifestyle & Economics

Find the demographic information you need on lifestyle & economics segmentation. Our collection of market research reports provides insights into product and market trends, analyses, opportunities, projections, sales, and marketing strategies. Specifics on market share, size and growth in the US and global markets are also featured.



In many sectors, multiculturalism refers to acceptance of other's ethnic, racial or religious attributes. In short, it’s another way of saying ethnic diversity. Multicultural studies and policies have become more common in educational settings, particularly colleges and universities. American society used to be characterized by its “melting pot” nature; that is, people from different walks of life blended to become “American”; they assimilated.

Multiculturalism instead recognizes and even celebrates differences among people living under the same country’s roof. It is not embraced –critics contend that losing a national identity can be bad for a nation, and that it’s an impractical construct. That is to say, a society cannot hold together if it is bound to honor differences.

Product Consumption

  • Consumer Goods
  • Electronics
  • Financial
  • Food & Beverage
  • General Product Consumption