BEVERAGES


Alcoholic Beverages

Alcohol is a term that is derived from an Arabic word that refers to distillation and means “finely divided”. Alcoholic drinks have been consumed by people around the world since ancient times. The names of some alcoholic drinks are influenced by their base material. A drink that has been fermented from a starch heavy grain like potatoes is called a beer. Some of the major alcoholic beverages are Rum, Tequila, Vodka & Grin, Whiskey, Beer.

Beer: More people drink beer than know many of the particulars about the history of beer. But, the history of beer is actually quite fascinating. Its origins go back as far as recorded history, where it is mentioned in writing on a slate dated to be from the sixth millennium before Christ. Beer has always been a part of every culture and historians seem to agree that beer was probably developed independently in several different cultures, beginning with the origins of civilization in Mesopotamia and Egypt. Read more...

Beverage Manufacturing

The beverage manufacturing process of a particular business determines its liability towards profit or loss. A beverage that's been manufactured in a hygienic way and packed in good quality material is more likely to survive the consumer market. If a beverage is manufactured in an environment that's full of pollutants, its contents are more likely to be contaminated as well, leading to unsatisfied consumers. Beverage manufacturing should take place in a plant that's well-equipped with the latest machinery operating on the latest technology that's available in the market. The spare parts and components of the machinery should be constructed of a material that's harmless to the beverage contents.

Beverage Packaging

The quality of material used in beverage packaging plays a huge part in prolonging the shelf life of a particular beverage. Therefore, the food and beverage industry is largely dependent upon packaging solutions that speed up the manufacturing process without making the product hazardous for human health. Naturally, contaminated contents would lead to angry customers that would in turn result into large scale losses along with bad publicity in the business media. Also, the packaging material should be sturdy enough to handle the jolts of transportation and distribution. As some beverages have to cover a great deal of distance before they can be put up for sale, special care is extremely necessary.

Bottled Water

Over the past two decades, people have increasingly been shifting to bottled water because they consider it safe, find it refreshing, calorie-free, convenient to carry around, tastier than some tap water and healthier than soft drinks. But more and more people are questioning whether the water, and the package it comes in, is safe, or at least safer than tap water.
Most people have bottled water because

  • They consider bottled water safer than tap water.
  • It is portable and easy to carry.
  • It is refreshing
  • It is considered good for health.

Coffee & Tea

The retail market for coffee is divided into four primary product types: ground regular; instant (soluble); commercial-grade whole bean; and specialty coffee. Each type is further divided into two general subtypes—caffeinated/decaffeinated and no flavored/flavored—and various type-specific product niches. Ready-to-drink (RTD) coffee in blended beverage form; powdered mixes in cappuccino/latte form; and liquid coffee concentrates round out the market.

Coffee and tea share many fundamental similarities that justify their grouping into one overall market. In terms of the actual natural plants, both contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Moreover, both together form the core of the hot beverage market.

Energy Drinks

Energy drinks are simply soft drinks which are marketed to be as those drinks boosting up the energy when compared to other ordinary drinks. The usual calorie count or the quantitative energy is estimated to be much lesser than those found in normal soft drinks. The major ingredients present in these energy drinks are a blend of Vitamin B complex, herbal constituents and methylxanthines including caffeine. Some other elements are maltodextrin, guarana, carnitine, ginko biloba, inositol, ginseng, glucuronolactone, taurine and creatine. Like coffee and tea, the major stimulant included in the energy drink is none other than caffeine.
There are different brands available in the market and newer ones are increasing these days. Some of the drinks which are marketed in most of the Western and Eastern European countries include YJ Stinger, Red Bull Energy Drink, Diablo Energy Drink, Impulse Energy Drink, Red Dragon Energy Drink, Dark Dog, Red Rain, Shark Energy Drink, AMO Energy Drink, Hype Energy Drink, EAS Piranha Energy Drink, NOS and SoBe Adrenaline Rush.

Juices

If better health is at the forefront of your mind, then you may want to consider juicing as an addition to your daily mealtime regimen. Juicing can be a way to get more fruits and vegetables into your body without having to spend time cooking them in the kitchen.
People become juicers for many reasons. Some like to use a juicing fast to cleanse their system and launch a better health diet. Others use juicing as a way to shed pounds. Many people just use juicers to start implementing better foods into their diets.
Cooking your foods often destroys many of the nutrients and enzymes found in your food that improves your health. By using a juicing machine, you keep all of those healthful benefits intact.
Juicing even helps you maintain the great tasting qualities of your fruits and vegetables, without you having to add sugars or fattening additions to the food to make it edible to your tastebuds. The process also saves you money, because buying pre-made juice is often very expensive. And you can make a meal off of a juice mixture!

Milk and Dairy

The milk and dairy market is experiencing changes. As more and more people in the United States are turning away from drinking milk the market is experiencing negative effects. Children between the ages of 2 and 11 consume the most milk, about two times the amount as adults. The future of milk and dairy products is going to be different than what many grew up with. Advertisement campaigns such as "Got Milk?" no longer exist. Instead, companies are focusing on the dietary and health benefits milk has to offer – such as high vitamin D, calcium, magnesium, potassium, and protein content. To be profitable, companies are going to have to alter their marketing campaigns. Key competitors to milk and dairy products now are milk alternatives, such as coconut milk, almond milk, flax milk and other juices that provide the same health benefits.

Nutraceuticals

Ready to Drink

Soft Drinks

Sports Nutrition